Social Media Analysis | Amp Your Strat

January 22, 2013 – 8:00 am | 14 Comments

Hans Christian Andersen’s classic literary tale The Emperor’s New Clothes draws many parallels to the online privacy frenzy being debated across various sites. Though published in 1837 we can draw a few lessons from the Emperor, and perhaps some insight from the child who portrayed independent thought and went against the tide to point out the truth.

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social media

The rules can change quicker than China’s next bullet train. Tune into the social media channel for the latest industry trends to keep your strat amplified.

twitter

Limited to 140 chars, yet Twitter’s potential is infinite, and of course measurable. As the Twitterverse expands we’ll keep you posted on its most relevant trends.

web analytics

Running a Website without web analytics is like coaching a football team without a playbook. Tune in here for your analytics know-how and amp it up.

offbeat

Consider this the social mixer, offering a variety of flavors from pop culture to trending topics. All of which are measured and certified by our resident computer scientist.

SEO

Search engine optimization is vital to expose your brand’s valuable content. A good SEO strategy is essential in the pre-deployment of any digital project. Jack in here for the best in SEO strat.

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Articles tagged with: social media analysis

Detroit’s Big 3 Ride In Front During the Woodward Dream Cruise

August 20, 2012 – 7:00 am | One Comment

The Woodward Dream Cruise, Metro Detroit’s annual summer event showcasing classic cars concluded this past weekend with a greater social impact than ever before. For the month leading up to the Dream Cruise, over 18,000 Twitter posts contributed to the social stream.

2012 MLB Social Media Scorecard

April 3, 2012 – 8:00 am | 16 Comments

The 2012 baseball season is quickly approaching, and Opening Day is right around the corner. Fans everywhere are abuzz across the social web.

search engine »

Google Continues to Dominate U.S. Search in 2012

Google increased its search engine market share by .3% over December 2011 to continue its reign as the #1 search engine, both globally and in the U.S. Yahoo! continued its slide into 3rd rank; while …

social media »

Sentiment Analysis and Natural Language Processing: The Basics

Sentiment Analysis can lead to great insight beyond simple volume metrics which you may already be aggregating. Quantifying sentiment has the ability to improve customer interactions and allow your business to better understand the needs of your social consumer.

statistics »

Mobile is Leading the Email Revolution

Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption.