Hans Christian Andersen’s classic literary tale The Emperor’s New Clothes draws many parallels to the online privacy frenzy being debated across various sites. Though published in 1837 we can draw a few lessons from the Emperor, and perhaps some insight from the child who portrayed independent thought and went against the tide to point out the truth.
Read the full story »The rules can change quicker than China’s next bullet train. Tune into the social media channel for the latest industry trends to keep your strat amplified.
Limited to 140 chars, yet Twitter’s potential is infinite, and of course measurable. As the Twitterverse expands we’ll keep you posted on its most relevant trends.
Running a Website without web analytics is like coaching a football team without a playbook. Tune in here for your analytics know-how and amp it up.
Consider this the social mixer, offering a variety of flavors from pop culture to trending topics. All of which are measured and certified by our resident computer scientist.
Search engine optimization is vital to expose your brand’s valuable content. A good SEO strategy is essential in the pre-deployment of any digital project. Jack in here for the best in SEO strat.
With the 54th Annual Grammy Awards near, the Twittersphere is abuzz with chatter about fan’s favorite albums and artists. In an effort to study who generated the most ‘buzz’ Nielsen Media collected over 50,000 mentions …
Google increased its search engine market share by .3% over December 2011 to continue its reign as the #1 search engine, both globally and in the U.S. Yahoo! continued its slide into 3rd rank; while …
Sentiment Analysis can lead to great insight beyond simple volume metrics which you may already be aggregating. Quantifying sentiment has the ability to improve customer interactions and allow your business to better understand the needs of your social consumer.
Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption.
