The Emperor’s New Graph Search
January 22, 2013 – 8:00 am | 14 Comments

Hans Christian Andersen’s classic literary tale The Emperor’s New Clothes draws many parallels to the online privacy frenzy being debated across various sites. Though published in 1837 we can draw a few lessons from the Emperor, and perhaps some insight from the child who portrayed independent thought and went against the tide to point out the truth.

Read the full story »
social media

The rules can change quicker than China’s next bullet train. Tune into the social media channel for the latest industry trends to keep your strat amplified.

twitter

Limited to 140 chars, yet Twitter’s potential is infinite, and of course measurable. As the Twitterverse expands we’ll keep you posted on its most relevant trends.

web analytics

Running a Website without web analytics is like coaching a football team without a playbook. Tune in here for your analytics know-how and amp it up.

offbeat

Consider this the social mixer, offering a variety of flavors from pop culture to trending topics. All of which are measured and certified by our resident computer scientist.

SEO

Search engine optimization is vital to expose your brand’s valuable content. A good SEO strategy is essential in the pre-deployment of any digital project. Jack in here for the best in SEO strat.

Home » Archive by Author

Articles by Roni Leibovitch

Sentiment Analysis and Natural Language Processing: The Basics
February 12, 2013 – 7:00 am | 2 Comments
Sentiment Analysis and Natural Language Processing: The Basics

Sentiment Analysis can lead to great insight beyond simple volume metrics which you may already be aggregating. Quantifying sentiment has the ability to improve customer interactions and allow your business to better understand the needs of your social consumer.

The Emperor’s New Graph Search
January 22, 2013 – 8:00 am | 14 Comments
The Emperor’s New Graph Search

Hans Christian Andersen’s classic literary tale The Emperor’s New Clothes draws many parallels to the online privacy frenzy being debated across various sites. Though published in 1837 we can draw a few lessons from the Emperor, and perhaps some insight from the child who portrayed independent thought and went against the tide to point out the truth.

Detroit Tigers Take a Bite Out of Social Media Supremacy
October 24, 2012 – 6:00 am | 2 Comments
Detroit Tigers Take a Bite Out of Social Media Supremacy

Impressive seasons for the Tigers and Giants, and post season wins was reflected in their social profiles. While both teams increased Facebook and Twitter fans, the Tigers roared their way to social media greatness.

Detroit’s Big 3 Ride In Front During the Woodward Dream Cruise
August 20, 2012 – 7:00 am | One Comment
Detroit’s Big 3 Ride In Front During the Woodward Dream Cruise

The Woodward Dream Cruise, Metro Detroit’s annual summer event showcasing classic cars concluded this past weekend with a greater social impact than ever before. For the month leading up to the Dream Cruise, over 18,000 Twitter posts contributed to the social stream.

Mars Curiosity Rover Reaches Celebrity Status Out of This World
August 16, 2012 – 8:00 am | One Comment
Mars Curiosity Rover Reaches Celebrity Status Out of This World

NASA’s Mars Curiosity Rover which landed successfully on August 5th is the first Twitter account as designated by Klout’s updated algorithm to reach celebrity status.

Why Communication Directors Must Embrace New Technology
August 14, 2012 – 10:00 pm | One Comment
Why Communication Directors Must Embrace New Technology

During the first week of the 2012 Olympics when TV commentators blamed Twitter for disrupting their data feed, IOC communications director Mark Adams asked spectators to “consider only sending urgent Tweets.”

Mobile is Leading the Email Revolution
May 1, 2012 – 10:58 pm | One Comment
Mobile is Leading the Email Revolution

Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption.

6 Data and Statistical Visualization Blogs Worth Following
April 30, 2012 – 11:00 am | One Comment
6 Data and Statistical Visualization Blogs Worth Following

Data is ever flowing and often times requires a creative solution to arrange and present the data in a visually appealing manner. The below is a list of blogs which are regularly updated by renowned statisticians, and some cases artists in their respective fields.

2012 MLB Social Media Scorecard
April 3, 2012 – 8:00 am | 16 Comments
2012 MLB Social Media Scorecard

The 2012 baseball season is quickly approaching, and Opening Day is right around the corner. Fans everywhere are abuzz across the social web.

Instant America: Our Rising Demand For Speed
March 16, 2012 – 12:00 pm | One Comment
Instant America: Our Rising Demand For Speed

In the world of high speed browsing, no one waits for answers. But a desire for speedy information has made Americans impatient for just about everything.