Mobile is Leading the Email Revolution
Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption. Below are key takeaway points for both interface designers and mobile market strategists.
- 50% of all mobile phones in US are smartphones
- 88% of people check their email via mobile daily
- Projected by end of 2012 more people will read emails on mobile than on desktop
- 63% of Americans would close or delete email not optimized for mobile
Source: Return Path