Mobile is Leading the Email Revolution

Submitted by Roni on May 1, 2012 – 10:58 pm

Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption. Below are key takeaway points for both interface designers and mobile market strategists.

50% of all mobile phones in US are smartphones
88% of people check their email via mobile daily
Projected by end of 2012 more people will read emails on mobile than on desktop
63% of Americans would close or delete email not optimized for mobile

Mobile and the Email Revolution
Source: Return Path

http://twitter.com/macroneus/status/197460488563605505/ (@macroneus) (@macroneus)

63% of Americans would close or delete email not optimized for mobile #stats Mobile is Leading the Email Revolution http://t.co/ZJ6VQYRG

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Mobile is Leading the Email Revolution

Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption.