Sentiment Analysis and Natural Language Processing: The Basics
February 12, 2013 – 7:00 am | 2 Comments

Sentiment Analysis can lead to great insight beyond simple volume metrics which you may already be aggregating. Quantifying sentiment has the ability to improve customer interactions and allow your business to better understand the needs of your social consumer.

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The rules can change quicker than China’s next bullet train. Tune into the social media channel for the latest industry trends to keep your strat amplified.


Limited to 140 chars, yet Twitter’s potential is infinite, and of course measurable. As the Twitterverse expands we’ll keep you posted on its most relevant trends.

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Running a Website without web analytics is like coaching a football team without a playbook. Tune in here for your analytics know-how and amp it up.


Consider this the social mixer, offering a variety of flavors from pop culture to trending topics. All of which are measured and certified by our resident computer scientist.


Search engine optimization is vital to expose your brand’s valuable content. A good SEO strategy is essential in the pre-deployment of any digital project. Jack in here for the best in SEO strat.

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The Emperor’s New Graph Search
January 22, 2013 – 8:00 am | 14 Comments

Hans Christian Andersen’s classic literary tale The Emperor’s New Clothes draws many parallels to the online privacy frenzy being debated across various sites. Though published in 1837 we can draw a few lessons from the Emperor, and perhaps some insight from the child who portrayed independent thought and went against the tide to point out the truth.

How would the Emperor have tried on his new clothes with today’s technology? Given his vanity, and thirst for public affection he would most likely have had a presence on Instagram. He surely would have racked more love than Zooey Deschanel, Snoop Dogg Lion, and the Kardashian sisters, combined. The Emperor would have perfected the self-mirror shot better than Harry Styles, both of whom, could always be found in their dressing room.

Emperors new clothes and facebook privacy settings

If two weavers today, would claim they design the most beautiful clothes with the most magnificent fabrics imaginable, all one would have to do is look up their store on Yelp. What’s more accurate than crowdsourced reviews? This is of course, one of the attractive features Sir Zuckerberg pitched to the Facebook community marketers & investors. In 2013, Andersen’s story would have ended right here, for the Weavers 1-star ratings would have them kicked out of the Royal court. They also lacked a Foursquare listing, because they never could verify their phone number (it was yet to be invented in the 1830s,) and they were after all swindlers.

Our scenario of course is hypothetical, and the Emperor gullible, so let us nonetheless continue. The Emperor’s advisors demonstrated some level of intelligence. Using Snapchat they shared’s latest 70% off designer clothing and securely shared it with the Emperor who insisted every message be deleted in precisely 10 seconds or less. In case he felt the public would disapprove, the Emperor wanted no digital trace that he contemplated undesirable threads in his digital footprint. For this same reason, the advisors set the Emperor’s Facebook privacy settings accordingly so he could gather the opinion of his latest outfits with only his noblest noblemen, prior to sharing it publicly with his 1 billion fans. On the day of the fitting, the weavers carefully placed the new delicate outfit upon him and he quickly snapped away a few photos through the reflection of the looking glass for his private circle to approve. Not wanting to seem unfit for their position, collectively the advisors all gave it a big thumbs up.

The evening prior to the procession, a Storify bug had publicly exposed the Emperor’s private story. A young lad, who also happens to be a Redditor picked it up and posted it online. Known for their sharp wit and quick judgment, one member of the community commented “But he hasn’t got anything on.” With many upvotes, the story quickly gained steam and went viral, it spread across the Web on Twitter, Tumblr, even Buzzfeed compiled Top10 Royal Faux pas. Three days later when Joan Rivers finally heard about it she ripped apart the non-outfit on Fashion Police.


It is inevitable that as strong as a security encryption may be, it is only as strong as its most secure app. Bugs will expose vulnerabilities, and private data will be leaked. The more public or sensitive the data the higher the likelihood for this occurrence. Are we gullible like the Emperor to think it’s secure or is it simply a calculated risk? If so, why do we take the risk? Drs. Keith Wilcox and Andrew Stephen from Columbia Business School and Pittsburgh University respectively, found that when people interact with close friends on social media, they get a boost in self-esteem. Unfortunately, they also demonstrate less self control. Much like the child in the original tale, do we know the only way not to expose ourselves is to simply not post something controversial, or is it simply a difference in generational behavior? To answer this we can look toward today’s Gen-Y. Recently at CES a 22-year-old fashion designer named Darius summed up his generation’s attitude by saying: “We live in public.” He is aware everything he shares on Twitter and other social platforms is “out there” and remains extremely conscious about what he posts.

Randi Zuckerberg tweet on Facebook privacy

Over the holidays even Randi Zuckerberg fell victim to a security loophole when a friend of a friend unknowingly nabbed a photo and shared it on Twitter.¬†Facebook Graph Search is bound to amplify these types of instances. Numerous articles have been published such as Venturebeat’s steps to take before Graph Search embarrasses you.

TechCrunch called Graph Search humorless, creepy and doomed to disappoint. While Forbes described it as a “disruptive minefield of unintended consequences.” Peppering the article with other classifications of “Engineering narcissism” and “Ironic ambiguity.” Would this type of scrutiny pass for an unknown startup? While it presents a lot of potential value, Graph Search’s focus may be disguised to profit the swindler at the expense of the Emperor, who the platform initially held with high regard. This seems to be the cycle when any social channel reaches critical mass which Facebook achieved long before its IPO. Despite transparency to its TOS and privacy policy, Zuckerberg et al need to answer to a board of directors.

Harmony is possible to achieve with certain regulations while maintaining privacy and security. A shift in paradigm must occur for the people to see the value and for the gatekeeper of the data to be properly accountable and adhere to a high standard of security. Otherwise we would have learned nothing from this centuries-old tale.

This is my story which I have related. If it be sweet or if it be not sweet, take some elsewhere and let some come back to me*.

The original tale by Hans Christian Andersen: The Emperor’s New Clothes

* Traditional Ashanti end to a story

Detroit Tigers Take a Bite Out of Social Media Supremacy
October 24, 2012 – 6:00 am | 2 Comments
Detroit Tigers Take a Bite Out of Social Media Supremacy

Impressive seasons for the Tigers and Giants, and post season wins was reflected in their social profiles. While both teams increased Facebook and Twitter fans, the Tigers roared their way to social media greatness.

Detroit’s Big 3 Ride In Front During the Woodward Dream Cruise
August 20, 2012 – 7:00 am | One Comment
Detroit’s Big 3 Ride In Front During the Woodward Dream Cruise

The Woodward Dream Cruise, Metro Detroit’s annual summer event showcasing classic cars concluded this past weekend with a greater social impact than ever before. For the month leading up to the Dream Cruise, over 18,000 Twitter posts contributed to the social stream.

Mars Curiosity Rover Reaches Celebrity Status Out of This World
August 16, 2012 – 8:00 am | One Comment
Mars Curiosity Rover Reaches Celebrity Status Out of This World

NASA’s Mars Curiosity Rover which landed successfully on August 5th is the first Twitter account as designated by Klout’s updated algorithm to reach celebrity status.

Why Communication Directors Must Embrace New Technology
August 14, 2012 – 10:00 pm | One Comment
Why Communication Directors Must Embrace New Technology

During the first week of the 2012 Olympics when TV commentators blamed Twitter for disrupting their data feed, IOC communications director Mark Adams asked spectators to “consider only sending urgent Tweets.”

Mobile is Leading the Email Revolution
May 1, 2012 – 10:58 pm | One Comment
Mobile is Leading the Email Revolution

Today’s smartphone has achieved much more than the ability to talk; it allows us to communicate via photos, social networks, apps and much more. Return Path analyzed nearly 1 billion data points to study how mobile growth is affecting email consumption.

6 Data and Statistical Visualization Blogs Worth Following
April 30, 2012 – 11:00 am | One Comment
6 Data and Statistical Visualization Blogs Worth Following

Data is ever flowing and often times requires a creative solution to arrange and present the data in a visually appealing manner. The below is a list of blogs which are regularly updated by renowned statisticians, and some cases artists in their respective fields.

2012 MLB Social Media Scorecard
April 3, 2012 – 8:00 am | 16 Comments
2012 MLB Social Media Scorecard

The 2012 baseball season is quickly approaching, and Opening Day is right around the corner. Fans everywhere are abuzz across the social web.

Instant America: Our Rising Demand For Speed
March 16, 2012 – 12:00 pm | One Comment
Instant America: Our Rising Demand For Speed

In the world of high speed browsing, no one waits for answers. But a desire for speedy information has made Americans impatient for just about everything.

Detroit Events: March 2012
March 1, 2012 – 6:00 am | No Comment
Detroit Events: March 2012

Mild temps are rolling in, and along with them, many reasons to leave the house & enjoy some culture unique to the City of Detroit. Cowboys, kilts, & the Kennel Club are just a few of the events March has to offer.

Top Happiest States in 2011
February 28, 2012 – 6:00 am | No Comment
Top Happiest States in 2011

A recent study reveals that if you’re a resident of Hawaii you’re most likely to be happy. Sun, however, is not the sole variable for an upbeat mood…